Page views
How many times each page on your website is loaded
Unique visitors
Brand-new visitors to your site within the chosen time period
Returning visitors
People who return to your site within 24 hours having previously visited
Entrances and exits
The page a visitor first saw and the page from which they left your website
Bounce rates
Users who land on a page and then do not visit another page
UTM Tracking
Source, Medium and Campaign tracking with standard and custom advertising tracking code support
Location
Understand which countries and regions your users are located in
Devices
Desktop and mobile traffic along with browser window size and operating system
Scroll depth
Average percentage of scroll on every page, perfect for measuring which content is the most engaging
Words read
How many words were read on each page
Filters
Data filtering by page, browser, O/S, source/medium, campaign, and location. In any combination.
Segments
Split your audience into groups and report on their activity separately.
Downloads
Track document downloads. Includes PDFs and common Office file types, like .doc and .xls.
Events
Report on page views, clicks, and frustration events. Create and report on your own custom event types.
Query parameters
Assign any query parameter to a campaign report. Go beyond simple UTM tracking and report on everything
